The Highlands’ 24th Annual Oktoberfest is coming to Veterans Park Saturday, September 20, from noon to 7:00 PM, two weeks earlier than its usual date., the Highlands Business Partnership announced this week, The Partnership encourages all attendees to take note of the earlier date and make plans to join thousands of others at this popular fall event.
Admission and parking are free. In the event of rain, the festival will be held the following Saturday, September 27, at the same time and location.
This long-running Highlands tradition brings the spirit of Munich’s world-famous Oktoberfest to the Jersey Shore with authentic German fare, traditional music and dancing, ice-cold beer, and family-friendly fun. Whether you’re a returning visitor or attending for the first time, this year’s early celebration promises a festive atmosphere and all the beloved elements of Oktoberfest—just a little earlier.
Veterans Park will be transformed with seasonal decorations, festive tents, and the unmistakable aroma of sizzling bratwurst and sauerbraten. Food will be provided by Highlands’ own Bahrs Landing, a local favorite for over a century, offering a menu full of German classics including bratwurst, knockwurst, potato pancakes, sauerkraut, and more. Festival goers can also enjoy offerings from Delina’s Concessions and local favorite Chilangos, ensuring a wide variety of choices for every taste.
Beer lovers will appreciate the large selection of traditional Oktoberfest beers, both light and dark, served in the beer garden along with Sun Cruiser Iced Tea and wine options. Live music throughout the day will be provided by Rick Anton’s Jersey Polka Company, delivering festive Oompah and polka tunes, while the Newark Bayern Verein German Dancers entertain with traditional Bavarian dances.
One of the most anticipated contests of the day, the Beer Stein Holding Competition, will once again test the strength and stamina of competitors in both men’s and women’s categories. Winners will receive special prizes—and, of course, bragging rights.
Beyond food and entertainment, visitors can shop from a wide variety of local craft, retail, and specialty vendors. With activities and attractions for all ages, Highlands Oktoberfest is a true community celebration that draws visitors from all over the region.
Presented by the Highlands Business Partnership, a 501(c)(3) nonprofit organization, this event is made possible by the generous support of sponsors including Monmouth County Tourism, Montecalvo/Bayshore Family of Companies, Bahrs Landing, Bridge Marina, Dovetail Vintage Rentals, Farmacia by the French Market, Gateway Marina, The Honorable Plant, Hufnagel Tree Service, In the Garden, Proving Ground, Seafarer, Sandbox at Sea streak, Valley Bank, and WRAT 95.9. Special thanks to Colliers Engineering and Design for sponsoring the 2025 Oktoberfest.
For festival details, directions, or updates, visit www.highlandsnj.com or call (732) 291-4713.
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