Brew The 25th Annual Highlands Oktoberfest will be held on Saturday, October 3, from noon to 7:00 PM at Veterans Park.
This year’s celebration is back on its traditional date, the first Saturday in October. Admission and parking are free. In the event of rain, the festival will be held on Sunday, October 4, at the same time and location.
One of Highlands’ most popular fall traditions, Oktoberfest brings the spirit of Munich’s world-famous celebration to the Jersey Shore with authentic German fare, traditional music and dancing, Oktoberfest beers, contests, vendors, and family-friendly fun.
Veterans Park will be transformed with seasonal decorations, festive tents, and the unmistakable aroma of sizzling bratwurst and sauerbraten. Food will be provided by Highlands’ own Bahrs Landing, a local favorite for over a century, offering a menu full of German classics including bratwurst, knockwurst, potato pancakes, sauerkraut, and more. Festivalgoers can also enjoy offerings from Cinnaholic, Snowie of North Jersey and local favorite Chilangos, ensuring a wide variety of choices for every taste.
The Oktoberfest beer garden will feature a selection of traditional Oktoberfest beers, along with Sun Cruiser Iced Tea and wine.
Live music throughout the day will be provided by The Polka Family Band, delivering festive Oompah and polka tunes, while the Newark Bayern Verein German Dancers entertain the crowd with traditional Bavarian dances.
One of the day’s most anticipated contests, the Beer Stein Holding Competition, will once again test the strength and stamina of competitors in both men’s and women’s categories. Winners will receive special prizes and, of course, bragging rights.
Beyond the food and entertainment, visitors can shop from a wide variety of local craft, retail, and specialty vendors. With activities and attractions for all ages, Highlands Oktoberfest is a true community celebration that draws visitors from throughout the region.
Presented by the Highlands Business Partnership, a 501(c)(3) nonprofit organization, this event is made possible by the generous support of sponsors including Monmouth County Tourism, Montecalvo/Bayshore Family of Companies, Bahrs Landing, Bridge Marina, Dovetail Vintage Rentals, Farmacie by the French Market, Gateway Marina, The Honorable Plant, Hufnagel Tree Service, In the Garden, Proving Ground, Seafarer, Sandbox at Seastreak, Valley Bank, and WRAT 95.9. Special thanks to Colliers Engineering and Design for sponsoring Oktoberfest.
For festival details, directions, or updates, visit highlandsnj.com or call (732) 291-4713.
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